klevi on Working your key messages into your web copy
I am a huge proponent of putting your elevator pitch front and center on your home page and also listing your top five or so competitive differentiators on the page prominently. This way a prospective...
View Articleklevi on Trite words to try to stay away from in your messaging
The following words do very little to differentiate you or your business and should be avoided when possible. There are some instances and industries where some of these words must be used, but in most...
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